In today's raPIdly changing business environment, the inheritance and innovation of family businesses has become a crucial issue. The Executive MBA program at the President's Business School provides successors of family businesses with comprehensive management knowledge and practical skills to help them not only carry on the traditions of the family business, but also drive the business forward through innovation.
First, the Executive MBA programme emphasises leadership. Successors need to have strong leadership skills to guide enterprises to cope with market changes and internal challenges. Through case studies, role play and teamwork, the course helps students improve their decision-making and team management skills.
Second, the curriculum focuses on the development of strategic thinking. Successors to a family business need to have a long-term strategic vision, be able to anticipate industry trends and formulate corresponding corporate strategies. EMBA courses help students build a comprehensive strategic thinking framework by teaching content such as market analysis, competitive strategy and risk management.
In addition, innovation management is another major focus of the Executive MBA program at the President Business School. While continuing the family business tradition, successors need to continuously innovate in order to maintain the competitiveness of the enterprise. By introducing the latest management theory and practical cases, the course stimulates students' innovative thinking and teaches how to translate innovative ideas into practical corporate actions.
Finally, the Executive MBA program also emphasizes social responsibility and sustainability in family businesses. Successors need to understand the role of business in society and commit to achieving the triple bottom line of economy, environment and society. The course helps students build a responsible corporate culture by discussing corporate ethics, social responsibility and sustainability strategies.
In short, the Executive MBA provides a comprehensive learning platform for the successors of the family business to help them innovate in the inheritance and ensure the continued prosperity of the enterprise. Through this course, the successors can not only inherit the traditions of the family business, but also open up new development paths through innovation.